I’ve been writing for 300 days now.

And I invested $500 in writing courses.

Most of the advice out there is outdated.

So today I want to share with you the 6 rules I can’t live without when it comes to writing online.

Let’s start.​

1) Rule of one

Before you write anything, remember one thing.

Writing is not about you.

It’s simply about:

• One ideal reader.
• One main problem.
• One good solution.
• One call to action.

Picture this…

You’re looking up an article for a quick answer.

But instead, you find yourself reading about multiple solutions that don’t fit your context.

You’ll get annoyed.

You want one straightforward solution.

Don’t overcomplicate it.

​

2) Match the tone to the people

The crucial thing here is to make it feel natural and authentic.

If you know how your audience talks, they will feel like your writing is directly speaking to them.

For example:

For finance bros ➝ formal tone.

For entrepreneurs ➝ ambitious tone.

For travelers ➝ adventurous tone.

This way they’ll connect and engage with your writing more.

​

3) Less is more

Here’s the thing: anyone can write 1000 words about a topic.

With a LOT of fluff and useless info.

But not everyone can write 300 words with a crystal clear message.

Write a lot, then edit like a madman.

• Cut filler words.
• Delete adverbs.
• Shorten long sentences.

If you save them time but provide the same value, your writing will always stand out.

​

4) When in doubt get more specific

If you’re not sure how to explain something clearly — add more details and examples.

Preferably in a pattern of 3.

Why?

Because it’s easy to memorize.

Make sure your writing is detailed enough.

Don’t be super vague, but at the same time, don’t give 10 examples.

The clearer, the better.
​

5) Your reader is the hero

The more you say ‘you’ the more people will pay attention.

Focus on bouncing between ‘you‘ and ‘we’.

I-Focused:

“In my health journey I’ve noticed that the more consistent I am with my exercise routine the better I feel physically.”

✗ The reader feels left out.

✗ They don’t care about you.

User-Focused:

“In your health journey you’ll find that the more consistent you are with your exercise routine the better you’ll feel physically.”

✓ The reader feels involved.

✓ They feel like the hero of the story.

Simple.

​

6) Always highlight benefits

When people read your posts they ask themselves one thing:

‘What’s in it for me?’

Most people don’t care about your writing.

They care about how it benefits them.

The second you stop giving them value, they’re gone.

Ruthless, huh?

Don’t take it personally.

This is just natural human behavior.

Don’t forget to mention what they’ll gain after they read your posts, so they have a reason to keep reading.​